Is the old standard of working towards a top 10 listing on the major search engines a waste of money? SEO is alive and well, but it is changing and if you neglect to change with the times you are going to be left behind...
What if you truly understood the specific needs and desires of potential visitors to your website, beyond what is on the surface? Not just what they want, but deep down inside, why do they want it? Where you knew exactly what they were looking for and why they were looking for it from a much deeper level. What joy will they get from having it? What pain do they get from not having it? Psychological SEO goes beyond the surface of randomly trying to get a high ranking, and focuses on discovering who your target audience is and how they search in order for you to draw more qualified traffic to your website.